79% reduction in monthly EDI spend.
GGI International
GGI International Now Owns Its EDI Instead of Renting It
Client
GGI International
A Multi Brand Power House
Industry
Retail & Distribution
Engagement
B2B Integration + EDI Modernization
Region
North America
Duration
6 Months
01. Background
GGI International supplies some of the largest retail names in North America, including Macy's, Best Buy, Target, Sephora, and QVC. While consumer orders arrive through modern APIs, the wholesale side runs entirely on EDI. Other than that, major retailers require standards-based document exchange from every supplier.
Each trading partner operates on its own specification and compliance rules, making scale a constant challenge. GGI needed EDI modernization that could grow with their network. Our team took full ownership of platform design, trading partner migration, NetSuite integration, and nailed it.
02. Challenges
The most challenging aspect with GGI International was that the entire B2B document exchange ran through a third-party managed EDI provider on a volume-based billing model. Most of the time, their monthly costs had reached $14,000 and grew with every order, directly penalizing growth.
Apart from that, EDI and the ERP were also not connected, so documents from trading partners didn't flow into NetSuite natively. Orders had to be re-keyed manually, introducing delays and errors that translated into retailer chargebacks. Onboarding new partners compounded everything, requiring change requests, lead times, and fees for every new retailer relationship added to the network.
03. Requirements
- EDI Platform Ownership – In-house EDI platform on Azure, removing dependency on the costly third-party managed provider.
- Trading Partner Management – Centralized profiles with X12 schemas and per-retailer agreement configurations.
- NetSuite Integration – Straight-through purchase order processing into sales orders with no manual re-keying.
- Multi-Protocol Connectivity – AS2, SFTP, and VAN channels matched to each retailer's mandated transport requirements.
- Streamlined Onboarding – Reusable framework turning new retailer setup into configuration, not a development task.
- Zero-Disruption Migration – Phased partner cutover with parallel running, keeping live trading uninterrupted.
- Operational Visibility – End-to-end monitoring with alerting and retry logic across every interchange.
04. Technologies
05. Solutions
To organize B2B operations of GGI, we built a fully automated, event-driven backend. The system uses Azure Logic Apps to connect their trading partners directly with NetSuite. At the core of the solution, we configured an Azure Integration Account to store partner profiles, X12 schemas, and customized retailer agreements.
We then established secure per-partner channels across AS2, SFTP, and VAN, leveraging native Azure features for certificate management and MDN acknowledgments. On the data level, our pipeline automatically decodes, validates, and maps inbound X12 documents straight into NetSuite and reverses the process to generate compliant EDI output for retailers.
When purchase orders arrive, Logic Apps workflows create sales orders instantly, preserving NetSuite as the central source of truth. Meanwhile, for revenue, our tech experts connected Azure Monitor and Log Analytics to track every interchange and catch failed transmissions before they turn into expensive chargebacks. Finally, we migrated partners in strategic waves over six months, moving from lower-volume to high-volume accounts while keeping live trading running smoothly throughout.
06. Results
50% of the annual budget saved.
100% of manual data entry eliminated.
90% of trading partners migrated successfully.
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